Imagineering is a blend between “imagination” and “engineering”. It’s the art of using different techniques to create and innovate value from the experience perspective. Raised by the Walt Disney Company, it is a discipline to tell stories, create imaginary worlds and magical environments.
Like Confusius said: “Tell me and I forget, show me and I remember, Involve me and I understand.”
The value of a good experience lies in the fact that it creates awareness, moves senses, brings content and form together, with a new impactful memory as result. In a co-creative process we turn dreams, feelings and ideas into reality.
Bringing knowledge, experience and a network to the table to move your audience.
How to turn your story or idea into reality? What is needed to immerse, provoke and evoke your audience? Mixing up different techniques to get everyone involved and become part of the show. We design, develop and execute from abstract idea to a specific experience. Whether it is a strategy tour, campagne or attraction. An exhibition, installation or a liveshow. Or a combination with elements from these examples. The ways are endless. Depending on the question, the need and purpose and the given frame. Every assignment towards a unique experience is customized.
Support to find the meaning or essence from your story or idea. Inspire and provide different insights on subjects. Advice and guideness on the route to follow and its process towards the experience.
Some ideas or experiences deserve, or ask for it, to be upscaled, extended or repeated. Making it more profound or enrich it by developing the experience itself and its story. Key is doing it without losing the heart of it.