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Creating experiences
of the imaginary world

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.Imagineering

Imagineering is a blend between “imagination” and “engineering”. It’s the art of using different techniques to create and innovate value from the experience perspective. Raised by the Walt Disney Company, it is a discipline to tell stories, create imaginary worlds and magical environments.

Like Confusius said: “Tell me and I forget, show me and I remember, Involve me and I understand.”
The value of a good experience lies in the fact that it creates awareness, moves senses, brings content and form together, with a new impactful memory as result. In a co-creative process we turn dreams, feelings and ideas into reality.

Bringing knowledge, experience and a network to the table to move your audience.

 

“The international awarded royal opening of the Jheronimus Bosch exhibition – Visions of a genius – was the kick off for a year full events and experiences, completely based on the painters 500 years old legacy and his hometown ‘s-Hertogenbosch.”

 

“In the context of the anniversary of 200 years of Kingdom of the Netherlands, the creation of a storyline has been developed as a 4D experience, for the opening of the Province House in Haarlem.”

 

“KLM gave 300 kids the experience of a lifetime. The lucky kids were invited to a truly spectacular pre-screening of the new Disney film Planes. What made the event extra special was its location: World’s first movie experience in and around a real airplane using special effects by recreating the world of Planes in a live setting.”

 

“Experiences in hospitals and health care environments are much more than just a decor. They are about convenience, gaining trust and reducing fear. Thinking about new ways to do so, with a variety of disciplines, is a privilege.”

 

“‘A marvelous climb’ creates the temporarily ability to visit the outside arch statues of the St Jans Cathedral on a high level for the first time in 500 years. While overseeing the area, you are entering a mystic world full of characters with unknown fables, mythes and stories.”

 

“The Brunel Volvo Ocean Race sails along all continents and across all oceans. During the stops in several ports there are various events. The ideal moment to experience Brunel’s core values, mission and vision.”

 

“The temporarily ‘Path of Dutch constitution’ creates awareness for all generations about the constitutional law and Dutch democracy. Education and entertainment combined in one. Making the complex clear through a touring experience, including an educational program on different levels.”

“The international awarded royal opening of the Jheronimus Bosch exhibition – Visions of a genius – was the kick off for a year full events and experiences, completely based on the painters 500 years old legacy and his hometown ‘s-Hertogenbosch.”

“In the context of the anniversary of 200 years of Kingdom of the Netherlands, the creation of a storyline has been developed as a 4D experience, for the opening of the Province House in Haarlem.”

“KLM gave 300 kids the experience of a lifetime. The lucky kids were invited to a truly spectacular pre-screening of the new Disney film Planes. What made the event extra special was its location: World's first movie experience in and around a real airplane using special effects by recreating the world of Planes in a live setting.”

“Experiences in hospitals and health care environments are much more than just a decor. They are about convenience, gaining trust and reducing fear. Thinking about new ways to do so, with a variety of disciplines, is a privilege.”

“‘A marvelous climb’ creates the temporarily ability to visit the outside arch statues of the St Jans Cathedral on a high level for the first time in 500 years. While overseeing the area, you are entering a mystic world full of characters with unknown fables, mythes and stories.”

“The Brunel Volvo Ocean Race sails along all continents and across all oceans. During the stops in several ports there are various events. The ideal moment to experience Brunel's core values, mission and vision.”

“The temporarily ‘Path of Dutch constitution’ creates awareness for all generations about the constitutional law and Dutch democracy. Education and entertainment combined in one. Making the complex clear through a touring experience, including an educational program on different levels.”

.Services

Experience architecture

How to turn your story or idea into reality? What is needed to immerse, provoke and evoke your audience? Mixing up different techniques to get everyone involved and become part of the show. We design, develop and execute from abstract idea to a specific experience. Whether it is a strategy tour, campagne or attraction. An exhibition, installation or a liveshow. Or a combination with elements from these examples. The ways are endless. Depending on the question, the need and purpose and the given frame. Every assignment towards a unique experience is customized.

Creative consultancy

Support to find the meaning or essence from your story or idea. Inspire and provide different insights on subjects. Advice and guideness on the route to follow and its process towards the experience.

Concept development

Some ideas or experiences deserve, or ask for it, to be upscaled, extended or repeated. Making it more profound or enrich it by developing the experience itself and its story. Key is doing it without losing the heart of it.

.Partners